There are many ways to write a real estate listing description that will sell your home. This article will give you some tips on how to do that.
The first thing you need to know is that the listing description is the most important part of your listing. It is the first impression that your potential buyers will have of your property. It’s the first thing they will read when they are looking at your listing on the MLS (Multiple Listing Service).
If you don’t have a good listing description, you are going to lose out on a lot of potential buyers. Your listing description needs to be written in a way that makes your home stand out from all of the other listings in your area. It also needs to give the potential buyer a reason to want to come to your home instead of all the other homes for sale in the area. If you can do that, you’ll have a much higher chance of selling your home quickly and for a great price.
In this article, we’re going to look at some of the things that you should be thinking about when writing your listing description. We’ve also included some sample listing descriptions that you can use as a starting point for your own listing.
Here are some things to keep in mind when writing a listing description for your home:
1. Use the Right Words
You want to make sure that you use words that describe your home in a positive way. The words you use should be words that the potential buyers are looking for. For example, if your home has a great view, you want to use words like “view”, “panoramic” or “gorgeous”. If your home is in a great neighborhood, you should use words such as “neighborhood” and “community” to describe it.
You also want to avoid using words that will make your home sound like a “fixer-upper.” This is not a good thing to say if you are trying to sell a home that is in need of some repairs. You want to focus on the positive things about your home, instead of the negative things that need to be fixed.
2. Make it Easy for the Buyer to Find Your Home
When someone is looking for a home to buy, they are probably going to use the MLS to do their research. The MLS is an online database that allows people to search for homes in their area that are for sale. When someone is searching for a new home, they want to be able to find the homes that they are interested in as quickly as possible.
This is why it is so important to make it easy for the buyer to find your home when they search the MLS. You can do this by including the address of your home on your MLS listing. This will make it easier for potential buyers to find you when they do a search.
3. Make It Easy for Potential Buyers to Contact You
Another important thing to think about when you write your listing is how easy it will be for potential home buyers to contact you. You should include your phone number on your listing so that potential buyers can call you if they have any questions or concerns about the home that you are selling.
Also, you may want to include your email address so that people can contact you with any questions that they may have.
4. Make Sure Your Listing is Easy to Read
Your listing description should be easy to read. If it is hard to read, potential buyers may not want to read it. Make sure that the words are big and bold, and that there is plenty of white space between the words so that it is easy to see what is being said.
5. Make Your Home Stand Out From All of the Other Homes for Sale in Your Area
Make sure that your home stands out from the rest of the homes in your neighborhood. This can be done in a number of different ways.
For example, you could include a picture of the home in your listing, or you could write a short description about it. You could also include a description of the neighborhood in which the home is located.
6. Include a Picture of Your Home if You Want to
This may seem like a no-brainer, but you may be surprised at how many real estate agents do not include pictures of their homes when they list them.
The reason for this is that many potential buyers look at the MLS listings before they even start looking for homes to buy. If they see a listing that does not have a picture, they may not be interested in looking at that listing at all.
7. Include Your Contact Information
Include your name, phone number, email address, and website address on your home listing. Potential buyers will want to know who they are dealing with if they are buying a home from you.
8. Include Any Special Features
Any special features that your house has should also be included in the listing. These could be things such as a swimming pool, a hot tub, a sauna, a fireplace, a deck, or any other special features.
9. Write a Short Description
A short description is a great way to make your listing stand out. It should only be a few sentences long, and it should include the main features of your house, as well as any features that you think are special.
10. Include the Listing Price
It is a good idea to include the listing price in your description.